#1 Digital Marketing Institute in Guwahati
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A professional-level digital marketing program, including an internship for immersive practical industry training | Assam Career Hub: The Best Digital Marketing Institute in Guwahati
Learn From Industry Experts
5 Months of Applied Learning
Mentor Support
12+ Industry Tools
About the Course: Digital Marketing Institute in Guwahati
Are you looking to boost your digital marketing skills and stay ahead in the competitive online landscape? Look no further! Our digital marketing course offers the perfect opportunity to learn and excel in this dynamic field. Here are five reasons why our course is the right choice for you:
- Comprehensive curriculum covering SEO, social media marketing, content marketing, email marketing, and more.
- Expert instructors with industry experience providing valuable insights and practical tips.
- Hands-on learning through real-world projects and case studies.
- Industry-recognized certification to enhance career prospects.
- Flexible learning options with online and offline classes, suitable for any schedule.
Don't miss out on this opportunity to boost your digital marketing prowess. Enroll in our course today and embark on a rewarding journey towards success! Join us with the best Digital Marketing Institute in Guwahati
What's in the Course?
Digital Marketing Institute in Guwahati
Digital Marketing Fundamentals & Strategy
- Importance of Digital Marketing for businesses and myths around it.
- Basics of Digital Marketing Channels – SEO, PPC, Email Marketing, SMM
& more. - Customer Journey, Funnels, and Strategy.
Website & Landing Page Creation (No-Code)
- Website making from scratch using WordPress.
- Understanding every bit of WordPress dashboard.
- Using Elementor Page Builder to create professional web pages.
- Understanding the psychology and science behind a Landing Page or Sales Page.
- How to create a landing page from scratch using Elementor.
Search Engine Optimization (Latest Strategies)
- Decode how a Search Engine works and how it ranks pages.
- Learn On-Page optimisation factors and implement them practically on a
website with RankMath/Yoast. - Learn to do a technical audit and implement technical SEO
- Learn intent-based Keyword Research using SEMRush/Ubersuggest
- Off-Page SEO – Learn the finest Link Building strategies that will boost
your DA.
Graphic Designing and Video Editing for Content Creation
- Software Includes
o Adobe Photoshop
o Adobe Premiere Pro
o Canva
Facebook & Instagram Advertising
- Understanding Facebook & Instagram ad strategy and user journey.
- Setting up structured campaigns. Installing Pixel and setting up
Aggregated Events. - Best practices for Ad Creatives & Ad Copies.
- Split testing, Optimisation & Scaling strategies.
- Running conversion & lead ads to drive measurable results.
- Learn to read reports.
Email WhatsApp SMS Marketing
- Types of emails for different audience temperatures. Learn the email
marketing framework. - Creating email lists through lead magnets & nurturing the lists.
- Email best practices to get a high open rate.
- Using Email Marketing tools like Get Response/Mailchimp to create campaigns & automation.
- Creating an e-com website using Woo-Commerce and adding products.
- Integrating payment gateway and selling through the website.
Google Advertising / SEM / PPC Ads
- Setup a Google Ads Account and understand the dashboard.
- Create your first search campaign by doing keyword research, writing
copies. - Setup conversion tracking for your website.
- Create Display, YouTube and Shopping campaigns.
- Learn to test and scale campaigns. Optimise for lower CPC and higher
ROI.
Social Media Marketing (Strategy and Content)
- Understand the power of, and difference between, popular social media
platforms. - Master the 4 pillars of social – Planning, Strategy, Scheduling/Publishing
& Promoting. - Learn to make a social media content strategy and content calendar.
- Get exposed to case studies from real brands and get winning learnings.
Marketing Analytics
- Create a Google Analytics account and integrate it with a website property.
- Understand the GA dashboard and uncover insights from data.
- Create funnels in GA.
Personal Branding & Resume Preparation
- Understand your core competencies and create your branding strategy.
- Refine your LinkedIn and other social media profiles to showcase your
niche expertise. - Create your own content plan and promote on schedule.
- Use LinkedIn to get a job or get leads for a business. Learn to use tools like Hunter.
Marketing Automation
- Master Automation tools and create connections between various apps.
- Create workflows that improve efficiency.
- Automate any tasks to create a seamless experience for internal or
external stakeholders. - Learn about leveraging operators.
Capstone Brand Project
- Work just like how a real agency works.
- Apply all your learnings to a real business challenge.
- Watch your amazing ideas accepted and applied by brands.
Employment Avenues
- Digital Marketing Manager
- Brand Manager
- Social Media Manager
- Online Content Developer
- Business Analytics Specialist
- Search Engine Optimisation Specialist
- Web Designer
- Professional Blogger
- Mobile Marketing Specialist
- Email Marketer
- Search Expert
- Web developer/designer
- Analytics Manager
- CRM Manager
- Email Marketing Manager
- E-commerce Manager
- Digital Agency Account Director
Course Commitment
Duration
5 months (3 months training + 2 months internship)
Time commitment
6-8 hours per week
Language
English & Assamese
Difficulty
Intermediate
This Course is for You if You're a
- Marketing Professionals
- Research, Media & PR Professionals
- Entrepreneurs & Business Owners
- HS Cleared/New Graduates
- BBA/MBA Students
- Bloggers & Influencers
- Anyone Who Needs a Passive Income Source