Digital Marketing Course In Guwahati
Assam Career Hub is dedicated to empowering individuals with professional knowledge and skills in digital marketing and promotion. Our comprehensive courses cover SEO, SEM, social media marketing, content marketing, and more, providing hands-on training from industry experts.
What sets us apart? An exclusive internship component that provides immersive, hands-on experience in real-world industry settings. This practical training ensures you not only understand the theories but also master the skills needed to excel in today’s dynamic digital landscape.
Digital Marketing Course - Outline
Digital Marketing Fundamentals & Strategy
- Importance of Digital Marketing for businesses and myths around it.
- Basics of Digital Marketing Channels – SEO, PPC, Email Marketing, SMM
& more. - Customer Journey, Funnels, and Strategy.
Website & Landing Page Creation (No-Code)
- Website making from scratch using WordPress.
- Understanding every bit of WordPress dashboard.
- Using Elementor Page Builder to create professional web pages.
- Understanding the psychology and science behind a Landing Page or Sales Page.
- How to create a landing page from scratch using Elementor.
Search Engine Optimization (Latest Strategies)
- Decode how a Search Engine works and how it ranks pages.
- Learn On-Page optimisation factors and implement them practically on a
website with RankMath/Yoast. - Learn to do a technical audit and implement technical SEO
- Learn intent-based Keyword Research using SEMRush/Ubersuggest
- Off-Page SEO – Learn the finest Link Building strategies that will boost
your DA.
Graphic Designing and Video Editing for Content Creation
- Software Includes
o Adobe Photoshop
o Adobe Premiere Pro
o Canva
Facebook & Instagram Advertising
- Understanding Facebook & Instagram ad strategy and user journey.
- Setting up structured campaigns. Installing Pixel and setting up
Aggregated Events. - Best practices for Ad Creatives & Ad Copies.
- Split testing, Optimisation & Scaling strategies.
- Running conversion & lead ads to drive measurable results.
- Learn to read reports.
Email WhatsApp SMS Marketing
- Types of emails for different audience temperatures. Learn the email
marketing framework. - Creating email lists through lead magnets & nurturing the lists.
- Email best practices to get a high open rate.
- Using Email Marketing tools like Get Response/Mailchimp to create campaigns & automation.
- Creating an e-com website using Woo-Commerce and adding products.
- Integrating payment gateway and selling through the website.
Google Advertising / SEM / PPC Ads
- Setup a Google Ads Account and understand the dashboard.
- Create your first search campaign by doing keyword research, writing
copies. - Setup conversion tracking for your website.
- Create Display, YouTube and Shopping campaigns.
- Learn to test and scale campaigns. Optimise for lower CPC and higher
ROI.
Social Media Marketing (Strategy and Content)
- Understand the power of, and difference between, popular social media
platforms. - Master the 4 pillars of social – Planning, Strategy, Scheduling/Publishing
& Promoting. - Learn to make a social media content strategy and content calendar.
- Get exposed to case studies from real brands and get winning learnings.
Marketing Analytics
- Create a Google Analytics account and integrate it with a website property.
- Understand the GA dashboard and uncover insights from data.
- Create funnels in GA.
Personal Branding & Resume Preparation
- Understand your core competencies and create your branding strategy.
- Refine your LinkedIn and other social media profiles to showcase your
niche expertise. - Create your own content plan and promote on schedule.
- Use LinkedIn to get a job or get leads for a business. Learn to use tools like Hunter.
Marketing Automation
- Master Automation tools and create connections between various apps.
- Create workflows that improve efficiency.
- Automate any tasks to create a seamless experience for internal or
external stakeholders. - Learn about leveraging operators.
Capstone Brand Project
- Work just like how a real agency works.
- Apply all your learnings to a real business challenge.
- Watch your amazing ideas accepted and applied by brands.
Employment Avenues
- Digital Marketing Manager
- Brand Manager
- Social Media Manager
- Online Content Developer
- Business Analytics Specialist
- Search Engine Optimisation Specialist
- Web Designer
- Professional Blogger
- Mobile Marketing Specialist
- Email Marketer
- Search Expert
- Web developer/designer
- Analytics Manager
- CRM Manager
- Email Marketing Manager
- E-commerce Manager
- Digital Agency Account Director
Who is this course for?
- Marketing Professionals
- Research, Media & PR Professionals
- Entrepreneurs & Business Owners
- New Graduates
- School Students, BBA/MBA Students
- Bloggers & Influencers
- Anyone Who Needs a Passive Income Source
What will you gain from the course?
- Grow a Business Online from Scratch
- Make Money as an Affiliate Marketer
- Get Hired as a Digital Marketing Expert
- Work from Home as a Freelance Marketer
Student Review
Arup Barman
Digital Marketing
Minakshi Baishya
Digital Marketing
Himanka Deka
Digital Marketing
Sunidev Boro
Digital Marketing
Jalal Uddin Ahmed
Digital Marketing
Muhit Kumar Sinha
Digital Marketing
Frequently Asked Questions
Why choose Assam Career Hub for Digital Marketing and Multi-Media Training?
Assam Career Hub is The Best Digital Marketing Institute in Guwahati with multi-media institute that offers comprehensive training programs. Therefore, the courses provide students with the skills and knowledge they need to succeed in the industry. The institute has a team of experienced mentors. Additionally, choosing Assam Career Hub means you’ll be part of a community of like-minded individuals, working together to achieve your goals in a dynamic and supportive environment.
What courses are offered at Assam Career Hub?
Assam Career Hub The Best Digital Marketing Institute in Guwahati offers a range of courses in digital marketing and multi-media. Therefore, the courses include digital marketing, social media marketing, search engine optimization, website design and development. Also, graphic design, video production and editing, and animation. Additionally, the courses aim to provide students with latest skills. So, they succeed in the rapidly evolving industry.
Are the courses at Assam Career Hub recognized by employers?
Yes, the courses offered by Assam Career Hub are highly respected and recognized by employers in the digital marketing and multimedia industry. The institute has a reputation for having teachers with skills and competent professionalism.
What is the duration of the courses at Assam Career Hub?
The duration of the courses at Assam Career Hub varies depending on the program. Some courses have a duration of six weeks. However, others may take up to six months. Also, the duration of each course provides students with the necessary knowledge and training to succeed in the industry.
What are the admission requirements for Assam Career Hub?
To be eligible for admission to Assam Career Hub, applicants must have a high school diploma or equivalent. Also, some courses may also have additional requirements. Additionally, these may include prior experience in the field or proficiency in specific software or tools. So, prospective students should review the admission requirements before applying.
Is knowledge of coding necessary for admission at Assam Career Hub?
No, knowledge of coding is not necessary for admission at Assam Career Hub. Consequently,the institute offers courses in digital marketing and multimedia, which do not require coding knowledge. However, some courses may require basic computer skills and proficiency in using software tools. Moreover, the institute focuses on providing comprehensive training programs to provide students with industry-ready skills.